Our Mission Through Five Paths To Biodiversity Conservation

Biodiversity Conservation

  • Provide quality, ecologically appropriate native species stock in support of natural biodiversity conservation, ecological restoration, natural resource and landscape management in a strengthened and diversified green business.
  • Lead in the conservation of natural biotic systems by donating a portion of our profits to support ecological restoration and conservation projects.
  • Educate the public about the beauty, utility and importance of indigenous plants and plant systems for conserving a healthy and diverse planet.
  • Work and be recognized as an expert science-based business and consultancy ensuring the highest quality of products and services for protecting and restoring native species and their habitats.
  • Create new and sustainable economic opportunities by working with partners to support development of Ontario’s own native plant industry to achieve biodiversity conservation goals, and through advancing the beneficial outcomes of science based ecological restoration.

Our Vision

Biodiversity Conservation – it’s at our core!

We believe strongly in the need to protect, enhance and restore the natural beauty and biodiversity of our landscapes. We envision a future where the health and sustainability of our economies, our culture, and our natural environment co-exist in a mutually beneficial relationship. This interdependence of ecological, cultural and economic health is the inspiration for creating a business based on the value of biodiversity.